ICA LearningHub

We at Hello were commissioned by ICA to create a graphic concept for their new learning platform; a social meeting place where all learning for the entire ICA Group, with 80 000 employees in the Nordic region, would gather in one and the same platform.

The concept would feel new, clear and inspiring and at the same connect to ICA’s own identity and values. The work included concept development, brand manual, tone of voice guidelines, film and graphic content for the platform.