Åland Post

We at Hello Studio partnered with Åland Post to refresh and elevate their brand identity, focusing on strengthening Åland Post’s unique position and digital presence. With over 400 years of experience in postal and logistics services, Åland Post connects Åland with the rest of the world. Our task was to highlight this unique position through a cohesive and forward-looking visual identity, tone of voice guidelines, engaging copywriting, and user-centered web design.

The work resulted in a refined graphic profile that embraces Åland Post’s core values. The new visual identity is built around a clear and consistent design language, with a color palette inspired by Åland’s nature and the surrounding sea. The typographic choice of Circular, a clean and modern sans-serif typeface, reinforces the brand’s trustworthy and progressive tone. Our digital contribution included user-friendly web sketches tailored for Åland Post’s diverse target groups, from private customers on Åland to corporate partners across Northern Europe. The website was developed in collaboration with web agency Winter.