Sveriges HR Förening

Sveriges HR Förening (The Swedish Association of HRM) is the industry association and a strong community for those who work with Human Resources and personnel matters. Together with Atom Collaboration, we developed a new visual identity and website with a clear focus on inspiration, competence and user-friendliness.

Just as all the members of the association together form a unit, the color palette also converges to an eye-catching glow. The soft gradient graphics, along with photographs of people, create a warm and human expression. Combined with the bold cropping of images, it is an identity giving the association a modern and innovative look, fully in line with its values.