Carlbaum’s is a unique series of non-alcoholic drink mixes, vermouths and gins that are easily mixed into perfect drinks, with or without alcohol. Carlbaum’s is the first and only Swedish manufacturer of this kind of craft product.

When the drink mixes were to be launched in bars and shops around Sweden, we at Hello Studio got the mission to create the branding, packaging design, build a website and write new copy. It resulted in a unique expression where tradition and craftsmanship are combined with a playful and modern twist.

Sweden Design Awards 2021 – Nominee
World Premix Awards 2022 – 5 x Winner